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1 product cycle
Англо-русский словарь промышленной и научной лексики > product cycle
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2 product management
Mktga system for the coordination of all the stages through which a product passes during its life cycle. Product management involves control of a product from its innovation and development to its decline. The process is coordinated by a product manager who focuses on the marketing of the product but may also be responsible for pricing, packaging, branding, research and development, production, distribution, sales targets, and product performance appraisal. This cross-departmental approach is based on the theory that a dedicated product management system will lead to tighter control over the product, and thus higher sales and profits. A brand manager fulfills a similar function to a product manager, concentrating on products within one brand. -
3 product abandonment
Mktgthe ending of the manufacture and sale of a product. Products are abandoned for many reasons. The market may be saturated or declining, the product may be superseded by another, costs of production may become too high, or a product may simply become unprofitable. Product abandonment usually occurs during the decline phase of the product life cycle. -
4 product life cycle
Mktgthe life span of a product from development, through testing, promotion, growth, and maturity, to decline and perhaps regeneration. A new product is first developed and then introduced to the market. Once the introduction is successful, a growth period follows with wider awareness of the product and increasing sales. The product enters maturity when sales stop growing and demand stabilizes. Eventually, sales may decline until the product is finally withdrawn from the market or redeveloped. -
5 product development
Mktgthe revitalization of a product through the introduction of a new concept or consumer benefit. Product development is part of the product life cycle. The concepts or benefits that can be implemented range from modification of the product to simply introducing new packaging. -
6 product development cycle
The ultimate business dictionary > product development cycle
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7 Product Data Life Cycle
Military: PDLCУниверсальный русско-английский словарь > Product Data Life Cycle
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8 Product Data Life Cycle Team
Military: PDLCTУниверсальный русско-английский словарь > Product Data Life Cycle Team
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9 product life-cycle
жизненный цикл товара (шесть стадий пребывания товара на рынке: появление, рост, зрелость, насыщение, упадок и отказ от товара)Англо-русский словарь промышленной и научной лексики > product life-cycle
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10 levenscyclus van het product
• product life cycleNederlands-Engels Technisch Woordenboek > levenscyclus van het product
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11 new product development
Mktgthe processes involved in getting a new product or service to market. The traditional product development cycle, the stage-gate model, embraces the conception, generation, analysis, development, testing, marketing, and commercialization of new products or services. Alternative models of new product development fall into two broad categories: accelerating time to market models and integrated implementation models. These strive to achieve both flexibility and acceleration of development. All activities such as design, production planning, and test marketing are performed in parallel rather than going through a sequential linear progression.Abbr. NPD -
12 brand life cycle
Mktgthe three phases through which brands pass as they are introduced, grow, and then decline. The three stages of the brand life cycle are: the introductory period, during which the brand is developed and is introduced to the market; the growth period, when the brand faces competition from other products of a similar nature; and, finally, the maturity period in which the brand either extends to other products or its image is constantly updated. Without careful brand management, the maturity period can lead to decline and result in the brand being withdrawn. Similar stages can be observed in the product life cycle. -
13 cash conversion cycle
Finthe time between the acquisition of a raw material and the receipt of payment for the finished product. -
14 life cycle
Gen Mgtthe sales pattern of a product or service over a period of time. Typically, a life cycle falls into four stages: introduction, growth, maturity, and decline. -
15 development cycle
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16 life-cycle costing
Finthe maintenance of physical asset cost records over the entire asset lives, so that decisions concerning the acquisition, use, or disposal of the assets can be made in a way that achieves the optimum asset usage at the lowest possible cost to the entity. The term may be applied to the profiling of cost over a product’s life, including the pre-production stage ( terotechnology), and to both company and industry life cycles. -
17 working capital cycle
Finthe period of time which elapses between the point at which cash begins to be expended on the production of a product, and the collection of cash from the purchaser -
18 методология PACE (Product and Cycle Time Excellence)
Chemistry: PACE methods (получение продукта отличного качества и с оптимальной продолжительностью цикла)Универсальный русско-английский словарь > методология PACE (Product and Cycle Time Excellence)
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19 rinse-cycle product
продукт, добавляемый в процесс споласкивания (продукт на основе поверхностно-активных веществ для улучшения споласкивания)Англо-русский словарь промышленной и научной лексики > rinse-cycle product
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20 производственный цикл
Русско-английский словарь по электронике > производственный цикл
См. также в других словарях:
Product cycle — The time it takes to bring new and/or improved products to market. The New York Times Financial Glossary * * * product cycle UK US noun [C] MARKETING ► PRODUCT LIFE CYCLE(Cf. ↑product life cycle) … Financial and business terms
product cycle — The time it takes to bring new and/or improved products to market. Bloomberg Financial Dictionary * * * product cycle UK US noun [C] MARKETING ► PRODUCT LIFE CYCLE(Cf. ↑product life cycle) … Financial and business terms
product cycle theory — Theory suggesting that a firm initially establish itself locally and expand into foreign markets in response to foreign demand for its product; over time, the MNC will grow in foreign markets; after some point, its foreign business may decline… … Financial and business terms
product life cycle — UK US noun [S] (also product cycle, product s life cycle, ABBREVIATION plc) MARKETING, COMMERCE ► the stages in a particular product s existence: introduction, growth or increasing sales, maturity (= slow or no increase in sales), and decline or… … Financial and business terms
Product life cycle management — is the succession of strategies used by management as a product goes through its product life cycle. The conditions in which a product is sold changes over time and must be managed as it moves through its succession of stages. Product life… … Wikipedia
Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… … Wikipedia
product life cycle management — ➔ management * * * product life cycle management UK US noun [U] (also PLM) MARKETING, COMMERCE ► decisions that are made about a product s appearance, price, advertising, etc. to suit each stage in the product life cycle: »Toyota is one of many… … Financial and business terms
cycle — cy‧cle [ˈsaɪkl] noun [countable] a series of events that happen in an order that regularly repeats itself: • Approved Training Practices are monitored by the Association on a five year cycle. ˈbilling ˌcycle ACCOUNTING the usual time that is… … Financial and business terms
Product lifecycle — or product life cycle is the course of a product s sales and profits over time. The five stages of each product lifecycle are product development, introduction, growth, maturity and decline. [cite book |last=Kotler |first=Philip |coauthors=Gary… … Wikipedia
Product management — is an organizational function within a company dealing with the planning or marketing of a product or products at all stages of the product lifecycle. Product planning (in bound marketing) and product marketing (outbound marketing) are different… … Wikipedia
Product stewardship — is a concept whereby environmental protection centers around the product itself, and everyone involved in the lifespan of the product is called upon to take up responsibility to reduce its environmental impact. [ [http://www.epa.gov/epr/ The… … Wikipedia